So asking yourself two simple questions at the outset – do I need a website? and, if so, why? – will serve the valuable purpose of focusing your mind. There are many ways of "being" on the web that don't involve a website, from social networking to blogging on an existing website platform like Blogger or Wordpress. I'm not going to try to talk you out of it – if you've gotten this far you probably do need a website – but I want you to play devil's advocate with yourself because in doing so you will begin that all-important process of framing your vision for how you want to develop your presence on the web. What I hope you'll find here is the Big Think, both a philosophical and a practical approach.īut before I get started I want you to stop for a moment after that first question – do I need a website? – and honestly wrestle with it. Instead, this book is designed to start at the very beginning of the process: to guide you as you think through and craft a vision of what makes sense for you, and your very particular, unique body of work, on the Internet. There are many good books and articles about those subjects (and I've included a brief list with links in the Resources section). This is not a technical manual (it contains one single, solitary, piece of technical instruction), nor is it a marketing primer that aims to tell you how to make your website a success through strategies like search engine optimization and creating keyword-rich page descriptions. This short book is intended to answer those questions and more, and serve as your guide to getting started, whether you're working with a designer or building it yourself. It's a question that every author has to ask: do I need a website?įor most, the answer is a resounding Yes, but that leads only to a barrage of more difficult questions: What sort of website do I need? What elements should it have? How can I use it to promote both my upcoming book and my backlist? How much of a time commitment must I make to updating the content and adding new material? How can I make it an organic entity that will keep expanding along with my career? And how in the world do I do it?
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